And at the same time, “a certain kind of smile is expected of people who are rising,” Otto writes. Look at today’s anthems to achievement for proof. There’s Cardi B on “Bodak Yellow” with “got a bag and fixed my teeth / Hope you hos know it ain’t cheap.” On “Brown Paper Bag,” Offset boasts he sent “30,000 to the dentist.” And Rihanna, on “Lemon,” riffs “this beat tastes like lunch / but it's runnin' from veneers and it's runnin' from the fronts”—perhaps the first time veneers appeared in a #1 hit song. A few years ago, teeth trends were all grills and gold; today the perfect smile is paramount. As mega-mansions, private yachts, and extravagant wellness diets increasingly feel like prerequisites of the super-rich. What they spend every waking minute with are nice teeth. As it goes with such spoils, teeth have gone bespoke, and an entire industry has popped up to provide them. Los Angeles, the world capital of fame—and, by extension, smiles—is where you get them.
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